If you’re a restaurant owner, it’s pretty likely that you’ve experimented with a POS system before. Keeping track of sales and payments is essential to owning a business after all. You know about the products being sold, but have you ever wondered about who exactly is purchasing them? Building a customer database can help you with exactly that.

The more you know about your current customers, the better the likelihood of keeping them. According to The White House of Consumer Affairs, it is six to seven times more expensive to acquire a new customer than to keep an existing one. That’s some serious motivation to focus on retention!

Similar to a POS system, the best way to build your customer database is to invest in software that fits your business. Software like Freshsales and Insightly are two examples of systems that can help you organize, manage and learn more about your customer relationships.

Below are three very good reasons to why you should invest in building and using your customer database:

Getting To Know Your Customers

With the use of a customer database, it’s easy to find out the basics about your restaurant patrons that can help you create an effective digital marketing plan. A customer’s birthday, contact info and past transactions are three pieces of data that are essential to collect when creating a personal plan of action for your restaurant’s patrons.

This gives you a strong advantage when reaching out about special offers or upcoming events. Sending exclusive perks for a customer’s birthday is the perfect example of this. Who doesn’t want to be celebrated with a delicious deal on their special day?

Loyalty and Repeat Business

Honing in on guests who frequent at your establishment will keep your business on track. With the ability to dissect your customers’ transactions and frequency, you can create a loyalty program based on your customers’ habits, making it more appealing to them.

Many restaurant loyalty programs operate based off of a point system – for every few dollars spent or visits made they receive a reward. This motivates patrons to return more often. Even a few dollars off a future order is enough to make customers feel that they are valued at your restaurant.

Better Target Marketing

With access to a customer database that integrates with your restaurant’s POS System, it’s easy to highlight your customers’ likes and dislikes. For instance, if you have a large group of patrons that consistently order a specific burger, that information can be used to promote the dish via email or snail mail marketing. By narrowing down your customers’ favorites at your establishment, you’ll have a great idea of how to keep them coming back for more.

Let’s face it – earning customers is hard, but so is retaining them. By building a customer database for your restaurant, gaining loyalty to your establishment is simpler than ever. When it comes to food and dining experience, people tend to know what they favor. With a customer database, you can send some gentle reminders to your loyal customers that their usual dish is waiting for them.

Tags: ,