Increase Engagement Through Customer Reviews
TripAdvisor, one of the world’s most popular review websites, lets people record the highs and lows of their experiences at restaurants, hotels, cafes and other businesses that they’ve visited. As of two months ago, the website had 490 million average monthly unique visitors, 730 million reviews, and 4.7 million restaurants listed. If your restaurant is not listed among its peers, it’s time to join. Here’s why:
#1 It’s (Mostly) Free!
Yes, you heard that right. For a basic business profile, you can list on TripAdvisor for free. You can add branded photos, manage, measure, and respond to reviews, easily edit your company profile, and more. According to a 2014 survey by TripBarometer, nearly 90% of travelers say reviews are influential in choosing where to book. However, if you are interested in the premium features, paid tools are available…at a price (see #5).
Increased Brand Visibility
Listing your restaurant on TripAdvisor immediately enhances your online presence. If your goal is to be more accessible and to impress your current and prospective customers, then here’s your chance. Even if you are already listed on Yelp, Facebook, Google My Business and have an up-to-date website, a Tripadvisor presence will improve your online visibility and increase access to your target markets.
Reach Customers at the Right Time
TripAdvisor delivers exactly what you’d expect: it’s a place sourcing advice from patrons about their trips and experiences. By curating a business profile, you can grab the attention of web surfers at the exact moment they are browsing restaurants in your area. If you are a pizzeria in the West Village and a tourist is craving a slice, they will likely turn to you.
People Trust TripAdvisor
As important as it is to have a website, the power of review websites is hard to deny. Nearly 95% of travelers turn to third-party sites, like TripAdvisor, for valued recommendations. If you don’t have a TripAdvisor profile, then you’re missing valuable access to new customers.
Premium TripAdvisor Features
Taking advantage of paid TripAdvisor tools can be extremely effective in drawing in new customers. For restaurants, the TripAdvisor Premium tool gives you exclusive access to Storyboard, Top 3 Reasons to Eat Here, Insights and more. As you know, setting your business apart from the competition is critical to your success. With Favorite Reviews, you gain the ability to pin the best reviews to the top of the reviews page. All pricing is based on location, size, and traffic, so click here to learn more.
In conclusion, listing on TripAdvisor is a no-brainer. Given the access you gain to your customers, all at minimal cost, there’s no better time to start your restaurant’s profile.