Last year, Yelp partnered with Rebecca Minkoff’s Female Founder Collective to create the Women-Owned Business Attribute, a way for female business owners to mark themselves as women-owned. But this year, they’re taking their support of female entrepreneurs up a notch. 

To celebrate International Women’s Day, they are making this attribute searchable. Users are now able to search specifically for women-owned businesses, making it easier to discover and support local female entrepreneurs.  Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily Washcovick, said, “We’re hopeful that this attribute not only makes it easier to identify and connect with great women-owned businesses on Yelp, but that it also drives more dollars directly to the bottom line for more female entrepreneurs. It’s an honor to be able to help women create economic sustainability for themselves, as well as for their families and communities.” 

According to Yelp, they have seen a “rising trend among reviewers mentioning if a company is female-owned.” Mentions of women-owned businesses in reviews are up 20% since 2018 and 54% since five years ago. Similarly, businesses marked as women-owned, across every category of business on Yelp, had higher average ratings than businesses not marked as women-owned. Consumers want to spend their money on businesses they care about, and, for many people, that means supporting women entrepreneurs. Washcovick agrees, stating that “we’re hopeful by making this information easily accessible, consumers are able to support businesses that matter to them — whether it’s their local bagel shop or favorite white tablecloth restaurant.”

If you are a female restaurant owner, log into your Yelp business owner dashboard to activate this attribute. Likewise, fill out this form if you would like to receive a window decal. 

While the feature has yet to launch, Yelp is celebrating by sharing its list of the top 100 women-owned business across the United States, listed below: